ARTICLE

ISSUE 15

A London Address

We’ve been looking for the right place in London for a while now.

Over the past months, we’ve been in conversations across the city—and we’re now getting close to landing a location. Nothing signed yet, but we’re in the final stages, and we’re excited to open soon.

As we’ve been exploring, a few areas keep coming up. Some more than others.

Hackney

One of those places where you feel the creativity straight away.
Full of makers, artists, and people who care about thoughtful experiences.

A sauna would fit naturally here—you step out, and you’re right back into cafés, galleries, and local spots.

Hammersmith

There’s a great balance here.

The river is right there, so you can walk along the Thames after a session.
At the same time, it’s an easy place for people to get to—especially after work or on weekends.

Islington

A mix of lively and structured.

People here are already into their routines—yoga, Pilates, wellness.
A sauna would slot right into that rhythm as a place you keep coming back to.

Camden

Iconic, a bit rough around the edges, always buzzing.

People here are open to things that feel different and authentic.
A sauna would stand out—but in the right way.

We’re close now—and we’ll be sharing more very soon as things fall into place.

Today we're listening to

Billie Toppy, Men I Trust

Billy Toppy album cover

Billy Toppy

Men I trust

3:15