ARTICLE

ISSUE 14

New Playmates

Alongside everything else, something else has been taking shape

The people around us. Not in a strategic way.
Just through conversations, shared values, and a similar way of seeing things.

Here are a few of the ones we’re currently building with:

Treetop Journeys

“Permission to be a kid again.”

That’s how they describe it.

Summer camp – but for adults.
Escaping the city. Being outside. Good food, better company.
Campfires, workshops, long dinners, and time that stretches a bit.

It’s about slowing down. Tuning in. Letting the outdoors do most of the work.

What started as a way to showcase small farmers has turned into something bigger – pairing chefs with local producers, building experiences around food, nature, and community.

We’ll be bringing the sauna upstate for Memorial Day weekend at Camp Singer Retreat.
Parking it by the pond. Becoming part of that rhythm.

Morning sessions. Evening sessions. Night sessions
Cold water.
Steam in open air.

Frank Oils

“Frank was born with the idea: that the best things are the honest things.”

That shows.

100% natural essential oils. No additives. No fillers. No compromises.

Just plant essence, left as it is.

Their whole approach is built around transparency – being frank about what’s inside, where it comes from, and why it matters.

That way of working feels close to how we think about sauna.

We’ll be using their oils in all our sessions. Letting scent stay simple and honest – supporting the heat, not competing with it.

Rains

Rains is built on a balance between concept and function.

Outerwear designed for real weather – rooted in a Scandinavian approach, but shaped by urban life. Clean, durable, and made to be used.

It’s not about standing out.
It’s about holding up.

They’ve equipped us with outerwear and bags that have quickly become part of how we move – especially when you’re outside, setting up, packing down, and working with the elements.

WSA & SAA

WSA is rethinking what a space can be.

A multidisciplinary hub in downtown New York, where work, culture, and community intersect. Exhibition spaces, studios, events, food, and wellness – all under one roof.

At the center is The Water Lounge, sitting high above the city. A space designed for recovery, presence, and stepping out of the everyday.

That’s where we’ll be facilitating sessions as things open up.

At SAA, we’ll be running sessions weekly.
Less of an event. More of a routine.

Can't wait to see you there.

Smør Bakery

Two Danes named Sebastian.

Built from a simple idea – that New York was missing proper Nordic-inspired food.

So they brought it.

Food rooted in where they come from. Simple, honest, and familiar.

That feeling of bringing something from home into a new city – we know that one well.

Sebastian and Sebastian continue to extend Danish culture through their latest addition to the universe – Slik. Another refined expression of in-store experience and authentic cultural presence.

Different people. Different setups.

But the same underlying approach.

Things built with intention.
Things that stay honest.

We don’t really think of these as partnerships.
More like playmates.

And we’re always open to more.

If you’re working on something that feels aligned – or just have an idea – reach out:

august@saunaguus.io

Today we're listening to

Dance With Me, Nouvelle Vague, Mélanie Pain


Dance With Me album cover

Dance With Me

Nouvelle Vague, Mélanie Pain

3:40